Parisian Chic: A Style Guide + 7 Affordable French Clothing Brands

So you’ve taken my Style Type Quiz and determined that you’re a Chic Parisian! In this post, I want to share with you the secrets behind Parisian chic.

Being a personal shopper and stylist in Paris, I’ve also gathered for you the best affordable French clothing brands in Paris.

You’ll learn what Parisian style really is and how to achieve this classy style. And if you are wondering, what is the most popular fashion brand in France? What French brands to buy in Paris? Keep reading, As I’ll also share with you 7 affordable French clothing brands.

What defines Parisian style?

Parisian style is all about finding the right staples and accessories that are versatile and très chic. Mixing classic, timeless pieces with edgy and classy accessories and looking put together and laid-back at the same time. The key is to wear what you love and keep it simple.

How To Get Parisian Style: rules Parisian women always follow.

1. Less Make Up

Many Parisians don’t wear any makeup at all, and will always emphasize skin care over makeup.

Keep it simple, that’s how to stay classy and elegant. A classic red lipstick and mascara can be more than enough sometimes.

In terms of fabrics, always seek high-quality fabrics such as cotton, silk.

3. Simplicity.

A perfect Parisian Chic style wardrobe is made up of a few pieces that are simple and versatile. French women don’t like to be over-sexy, avoid skirts or dresses that are too short, too tight, or too revealing.

4. Fit is everything.

Visit your local tailor and make your clothes work for your body shape.

How do I get a Parisian wardrobe? 7 PARISIAN STYLE CLOTHING ONLINE

1. Sézane

If you love French style, I’m sure you already know Sézane. It is one of these affordable French clothing brands that offer quality pieces at accessible prices.

2. Sandro

Sandro is the essence of the cool and chic Parisian spirit and effortless elegance. It’s definitely one of my favorite affordable French clothing brands where I shop for blazers, coats, and  dresses.

3. Bash

Created in 2003 by best friends Barbara Boccara & Sharon Kriefthe, Ba&sh style remains distinctly Parisian with a bohemian chic touch. 

4. Isabel Marant Étoile

French designer Isabel Marant launched her line, Étoile —which means star in French— in 1999. Great for staples like jeans and T-shirts, the collection embodies Parisian chic style.

5. Claudie Pierlot

It was in 1984 that Claudie Pierlot began her activity and created her Maison “for Parisian women”.

6. Balzac Paris

Balzac Paris is a French clothing brand with a chic and modern spirit.

7. Rouje

Parisian Jeanne Damas decided to launch her Parisian fashion brand called Rouje in April 2016. A very feminine brand.

Looking for more guidance on your style journey?

The perfect next step for you is to Book a FREE Discovery Styling Call!

I’m Linda, your go to Stylist, Personal Shopper and Curator.

Whether we can walk together down the streets of Paris, or you would prefer the contactless virtual experience, I will enhance your wardrobe through inspiration, styling tips and tricks, and a curated shopping experience.

Read more about my story here.


Welcome to Fabulous You Paris

The number one destination for everything French-inspired fashion and Parisian Chic.


Browse Categories

Free Discovery Styling Call


Clients Love

Ruby G
Amazing shopping experience!
Read More
My daughter and I just got back from an fabulous shopping tour with Linda. The experience was fabulous from start to finish. Linda communicated with me via email and WhatsApp and she asked lots of questions about both me and my daughter’s style and our shopping needs and wants. She went above and beyond to help make the experience amazing. She took us to stores where she had hand picked items for both of us. Shopping in Paris can be overwhelming especially with a picky teen, but Linda really delivered. She also gave us great shopping recommendations for the rest of our day. Highly recommend her services!!!!
Incredible afternoon with a true local fashion expert
Read More
Our afternoon with Linda was absolutely fantastic, and one we’ll never forget! We all (daughters 11, 14, and myself) found special items we are so excited about, and never would’ve found the fantastic clothes or brands she pointed out to us if it weren’t for her. She gave us advice on what worked and what didn’t, helped bridge the language barrier, and made 3 hours fly by. I would (hopefully will!) do it again in a heartbeat!!
Hollie B
Incredible afternoon with a true local fashion expert
Read More
Linda hosted a Fashionista Experience for me, my 13YO and our 22YO friend. She has the best personality and style ideas. Her kindness and professionalism with my family and with store personnel was so very impressive as was her rapport with the saleswomen in the stores. Of our 10 days in Paris, this was one of our favorite outings and so different than anything else we did. No pressure to buy and such an in-depth knowledge of the area. When we ran out of time, she walked us by all the other places she didn't want us to miss. What a gem. Book her while you can.
Marianne D
A fabulous shopping spree!
Read More
My favorite part was our guide, Linda! she was so kind and professional. She worked so well with both my granddaughters. They thought she was terrific. She understood their existing styles and preferences but then added tips and encouragement to update their current looks. Going shopping with Linda was my granddaughter's favorite part of the trip!
Lester S
Outstanding experience for a teen!
Read More
Linda was superb: extremely organized and had clothes prepared in advance. And she gets along great with teenage girls—what else can you ask for? Thank you Linda!
Jessica s
The Perfect Experience!
Read More
Linda asked many questions during the booking concerning budget, style, sizes, interest. It maximized our time together and led to some marvelous new and vintage finds. It was so much fun, too! Highly recommended experience for mother/daughter combo.
Susie d
Linda Is in a Category of One!
Read More
Linda is not only an exquisite person, she is incredibly talented, knowledgeable, and a wonderful teacher. She is a brilliant fashion mentor, advising clients on everything from building the perfect capsule wardrobe to styling with fun accessories to suggesting shops that carry the perfect one-of-a-kind items to complete your look. I highly recommend an experience with Linda!
Guided shopping and styling in Paris with a teen
Read More
Linda was really lovely , and patient too. She’s already selected many pieces for my teen ( and me) and was encouraging and supportive in her finding and exploring style . She was budget conscious and had a great eye and method of helping us to choose clothes .

What's My Style?