Parisian Chic: A Style Guide + 7 Affordable French Clothing Brands

So you’ve taken my Style Type Quiz and determined that you’re a Chic Parisian! In this post, I want to share with you the secrets behind Parisian chic.

Being a personal shopper and stylist in Paris, I’ve also gathered for you the best affordable French clothing brands in Paris.

You’ll learn what Parisian style really is and how to achieve this classy style. And if you are wondering, what is the most popular fashion brand in France? What French brands to buy in Paris? Keep reading, As I’ll also share with you 7 affordable French clothing brands.

What defines Parisian style?

Parisian style is all about finding the right staples and accessories that are versatile and très chic. Mixing classic, timeless pieces with edgy and classy accessories and looking put together and laid-back at the same time. The key is to wear what you love and keep it simple.

How To Get Parisian Style: rules Parisian women always follow.

1. Less Make Up

Many Parisians don’t wear any makeup at all, and will always emphasize skin care over makeup.

Keep it simple, that’s how to stay classy and elegant. A classic red lipstick and mascara can be more than enough sometimes.

In terms of fabrics, always seek high-quality fabrics such as cotton, silk.

3. Simplicity.

A perfect Parisian Chic style wardrobe is made up of a few pieces that are simple and versatile. French women don’t like to be over-sexy, avoid skirts or dresses that are too short, too tight, or too revealing.

4. Fit is everything.

Visit your local tailor and make your clothes work for your body shape.

How do I get a Parisian wardrobe? 7 PARISIAN STYLE CLOTHING ONLINE

1. Sézane

If you love French style, I’m sure you already know Sézane. It is one of these affordable French clothing brands that offer quality pieces at accessible prices.

2. Sandro

Sandro is the essence of the cool and chic Parisian spirit and effortless elegance. It’s definitely one of my favorite affordable French clothing brands where I shop for blazers, coats, and  dresses.

3. Bash

Created in 2003 by best friends Barbara Boccara & Sharon Kriefthe, Ba&sh style remains distinctly Parisian with a bohemian chic touch. 

4. Isabel Marant Étoile

French designer Isabel Marant launched her line, Étoile —which means star in French— in 1999. Great for staples like jeans and T-shirts, the collection embodies Parisian chic style.

5. Claudie Pierlot

It was in 1984 that Claudie Pierlot began her activity and created her Maison “for Parisian women”.

6. Balzac Paris

Balzac Paris is a French clothing brand with a chic and modern spirit.

7. Rouje

Parisian Jeanne Damas decided to launch her Parisian fashion brand called Rouje in April 2016. A very feminine brand.

Looking for more guidance on your style journey?

The perfect next step for you is to Book a FREE Discovery Styling Call!

I’m Linda, your go to Stylist, Personal Shopper and Curator.

Whether we can walk together down the streets of Paris, or you would prefer the contactless virtual experience, I will enhance your wardrobe through inspiration, styling tips and tricks, and a curated shopping experience.

Read more about my story here.


 I’m Linda, your go-to Stylist, Personal Shopper and Curator.

Welcome to Fabulous You Paris! The number one destination for everything French-inspired fashion and Parisian Chic.

● Raving Reviews on TripAdvisor   ● Appeared on BBC  ● Curated Styling & Shopping Experiences in Paris!

Do you have a fashion or style question? You can contact me here! Or Book a FREE Discovery Styling Call with me!


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Kylie B
I love absolutely everything
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"Often, when I go out with the intention of buying new clothes, I end up wandering around for hours and not finding anything I really love. Because my time in Paris was limited, I wanted to make the best use of what little opportunity I had for shopping. Enter Linda, who-in just 3 hours-helped me select a range of gorgeous new clothes and accessories, I love absolutely everything I bought. My time with her was an absolute joy: she is very relaxed and easy to chat with, and she really listens to your opinions and steers you towards the things you will like. If only all shopping was this easy!"
Lou F
Highly recommended!
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"Linda was great helping me set up a personal shopping experience for my wife. She did a great job finding the perfect items according to her laste and style. We were able to get special unique clothes shoes we normally would not be able to find on our own. Highly recommended!"
I'll definitely be back for more!
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"This was my first personal shopping experience on a trip to Paris so I wasn't sure what to expect, but was soon pul al case by the warm and friendly Linda... After wearing one of my new outfits back in London. several people have commented that I had a 'French chic look going on! It was the look I'd asked Linda for, so it seems to be working! Highly recommended - and I'll definitely be back for more!"
Great shopping experience!
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"We had such a productive two hours with Linda! My daughter is very petite for her age (14 years old, almost 5'2" and 90 lbs). It is hard for her to find clothes in styles popular in her age group and I was worried that our Paris shopping would be frustrating. I am so glad we booked Linda! We sent her some samples of styles my daughter liked as well as the types of items we were interested in purchasing. Linda mapped out stores and actual items in advance. And she was good at identifying potential options on the fly too. In two hours we got a dress, two pairs of jeans, some slides and two tops that my daughter loves! In every store Linda would quickly ask the salespeople for the smallest sizes and then my daughter would quickly make a call on what she wanted to try. Very efficient! Linda comes from a family in the fashion business and earlier in the day had helped a bride from the U.S. select her couture wedding gown. She is versatile for sure! Thank you Linda for this great highlight of our trip to Paris!"
Amazing Personal Shopping Experience in Paris
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"My 13 year old daughter and I had a wonderful morning with Linda. We walked around the Marais area and Linda introduced us to many shops and boutiques. Linda quickly understood what my daughter style is and what she prefers and offered her different and unique items at every store. My daughter is typically not an easy shopper :) but Linda was able to find her multiple beautiful items that she loved and we purchased (all within the budget we pre-defined before starting). We even got one item for me (although this was not our focus this time ...). Linda also helped us to quickly receive the tax refund forms at the different stores we visited. Overall it was an amazing experience which my daughter really enjoyed and marked as one of the highlights of our Paris visit."
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"Linda took my daughter and I and another friend and her daughter shopping and it was just perfect. She chose ideal spots for the teenagers and great spots for myself and my friend (we are in our early 50s). She's kind, patient, and thoughtful and really tries to make sure everyone finds what they need/ I also loved that she wasn't pushy with us buying things. She made me feel very comfortable to say you know this is not right for me. I love the shoes I got on our trip and the jeans and my daughter had the best time. This is a really special experience. My only suggestion would be that if you are shopping for teens and grownups to try to add more time because 2 hours was not enough for us! It's a great experience -- hope you enjoy it too!"

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