Have you ever looked inside of your wardrobe and thought ‘I have nothing to wear !’ , despite the fact that you can not close the door because it is bursting at the sems, and your shoe collection looks like a fashionista’s form of Jenga.
Us too ! Almost everyday.
When the new Vogue magazine arrives at the FYP office in Paris each month, the door needs to be almost locked and the key thrown away to stop us from running out the door, grabbing the first taxi and heading straight to the Champs-Elysee to go shopping !
It seems this problem is somewhat on a global scale, (which is comforting to our guilty concious but not so much to our abused credit cards). And so it leads us on to introduce our newest fashion collaboration. Kamomeya.
Kamomeya is a vintage clothing boutique, that specialises in vintage Japanese clothing from the 1960s, 70s and 80s. Owned by Jule Jung, the creation of Kamomeya in 2009, is a story dreams, passion, love of fashion, and something we can all relate to- an overflowing warbrobe !
Kamoneya’s story begins when Jule was 16 or 17 years old, and living at home in Korean. It was around then she started to explore her mother’s warbdrobe, which contained garments from the 1960s and 1970s. Soon a simple exploration developped into a full-blown love affair, as Jule began to purchase original vintage items, from the 60s and 70s, for her own wardbrobe. The lure of full skirts, delicate blouses, and beautiful detailing quickly became too much to stop, and by 2002 Jule’s vintage warbrode was larger than waiting list for the next season ‘IT’ bag by Louis Vutton.
Sadly there comes a point in every girl’s warbrobe, when you simply have too much, whether you still routinely use all the items or not. And so, Jule’s mother lay down the rule, that some of her clothes had to go. But where ? They were simply too beautiful to throw away !
Et voilà ! The concept of Kamomeya was born.
Although Kamomeya’s collection is primarily vintage Japanese articles, it contains clothing from Jule’s travels around the world, and each piece has their own story to tell.
Find the Kamomeya Collection online at Jule’s Esty store- http://www.etsy.com/shop/kamomeya?ref=shop_sugg# or at https://www.facebook.com/kamomeyashop