London Fashion Week SS14

London Continues to show its Passion for Fashion at London Fashion Week SS14.

Always fresh off the mark and leading the fashion pack for new concepts, London started their ‘Fashion Week’ with the opening of an onsite pop-up store at Somerset House. ‘The Shop’, launched Friday 13th September, held pieces from some of the creative industry’s most exciting names, such as AW/13 ready-to-wear, accessories and shoes by brands including Markus Lupfer, Bella Freud DJ by Dominic Jones, Sophia Webster, Lulu & Co. and House of Holland

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Not only debuting some of London’s finest talent and designs on the catwalk, the British Fashion Council tried to place emphasis upon creating an interactive element to LFW, to transform a potentially exclusive and closed event, into something which could be enjoyed by everyone- fashionista or not. By inviting the nation to use the Instafashion Photobooth at Somerset House, and then take away and share the images via Facebook and Twitter, and through a ‘Fashion Film Festival’, the BFC hoped to inspire and encourage Britain in supporting the fashion sector.

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From the Burberry SS14 Walk

So I imagine that in fact, all you are wanting to see and read is what actually happened ON the catwalk and what trends the shops, come January/February time will be flood with, taking us forward to our S/S 14.

So here is the run down:

1. Floral

Once again, Garden Party, reigned the strips. Floral patterns varied from bold prints (as seen on Christopher Kane’s walk), to 3D jewel encrusted blossoms (chez Mary Katrantzou)

Shopping in Paris

Florals dominant the Summer ahead

2. Torn Denim

Get thrifty and recycle your old worn denim pieces into Spring’s answer to jeans. The frayed denim look provided the catwalk with some classic British Street Style, and gave the designers the opportunity to play with dresses, tops and skirts.

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Frayed, and reclaimed

3. Pastels

A Spring/Summer must. This season coming embraces head-to-toe shades of germolene, Parma-violet and spearmint, keeping our wardrobe sweet.

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Indulge your sweet tooth with Pastels this SS14

4. The Mullet Dress

Classically employed for the red carpet for a dramatic effect, however, with the help of Antonio Berardi’s collection, featuring cocktail dresses and varied length skirts teamed with sweaters, the Mullet Dress will be having an airing in our daytime attire.

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The Mullet dress makes the transition from strictly Red carpet to Cocktail and daytime wear

5. Pleats

Made popular from the residual skater-skirt trend and tartan, which is taking force our high-street as we speak. Upgraded from schoolgirl to cool-girl by foiled, lux and ombre-fabrics, pleats were seen aplenty.

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Pleats were given a grown-up makeover

However, it is not all glamour, glamour, glamour at these Fashion events, as a serious amount of organisation is taken to pull them off. Here are few fun facts from the Fashion Week in London to make your mind boggle- are you ready? (Courtesy of Londonfashionweek.co.uk)

▪   There were 58 catwalk shows and 15 presentations taking place over the 5 days

▪   Over 120 UK and international emerging and established, ready-to-wear and accessory designers exhibited in The Designer Showrooms at London Fashion Week

▪   Manolo Blahnik and Smythson join the official schedule for the first time this season to host presentations

▪   International press from over 51 countries and international buyers from over 52 countries attended

▪   Over 5,000 visitors came, including buyers, TV & radio crews, journalists and photographers

▪   Media coverage equals or exceeds most major news and international sporting events

▪   UK media coverage each season exceeds £160m (source: Precise) and media coverage from the International Guest Programme exceeds £120m (source: BFC)

▪   It is estimated that orders of over £100m are placed during LFW each season; the International Guest Programme alone generates over £74m of orders  (source: BFC)

▪   The direct value of the UK fashion industry to the UK economy  is £21 billion (source: BFC Value of Fashion Report 2010)

▪   The UK fashion industry is estimated to support 816,000 jobs and is the largest employer of all the creative industries. The sector also provides opportunities to minority groups to a greater extent than most other creative industries (source: BFC Value of Fashion Report 2010)

And who said numbers and figures were not fun???

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Giles Deacon doesn’t look too convinced….

As LFW draws to a close, and Milan’s week kicks off, predictions for the high-streets are thrown into full force, and endless whispers on the streets here in Paris continue to circulate as to what might be paraded up and down the brightly lit catwalk at Le Carousel du Louvre, and who might top the fashion stalks and steal the show!Shopping in Paris

Watch this space!

Images courtesy of Google, Vogue.fr and Grazia

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